By Kevin Kelley
Forward Fairview Park, the grassroots community organization working to revitalize the Lorain Road business corridor, is launching a series of monthly promotions to help particular businesses.
Called “Ignite,” each promotion, which the organization is publicizing as a social event, will take place at a designated Lorain Road business.
The first Ignite social event will take place from 10 a.m. to 5 p.m. Friday and Saturday at Dulcelicious Cupcakes, located at 22368 Lorain Road. Launched by the mother‐daughter team of Laura Gigante and Valerie Tovar, “Dulcelicious” is a trademark formed by combining “dulce,” Spanish for sweet, with the English word “delicious.” Each grew up eating both Mexican and American foods and decided the combination could be a hit in desserts.
Those visiting Dulcelicious during Ignite hours will receive $2 off a half dozen cupcakes when mentioning Forward Fairview Park.
Kate McCarthy, a member of Forward Fairview Park said cupcakes are a great way to launch the group’s new campaign.
“We wanted a way to generate excitement about this neighborhood and those businesses that have decided to make Lorain Road their home,” McCarthy explained.
Forward Fairview Park was organized this summer by resident and businesswoman Jennifer Trask Stok in response to online comments about commercial vacancies along Lorain Road.
Stok, who runs her own interior design company, told West Life the group is planning events for 2016 and intends to apply for corridor improvement grants next fall.
More information about Forward Fairview Park, including future location of Ignite events, can be found on the group’s Facebook page at www.facebook.com/ForwardFairviewPark.